Brand Consultant & Illustrator

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Branding, Identity, Graphic Design and Illustration stories and information by Joe Barsin, Brand Consultant, JEB Design, Inc.

USNI New Identity Development by JEB Design

 New USNI emblem by JEB Design

New USNI emblem by JEB Design

JEB Design has worked on hundreds of corporate identities over the years but once in awhile a project comes along that is very special. The design of the new USNI identity is one of those projects. Below we explain the project and what we provided for this great American institution.

 USNI 2014 Media Planner. Designed by JEB Design, as well.

USNI 2014 Media Planner. Designed by JEB Design, as well.

Founded in 1873, the U.S. Naval Institute is an influential force in the U.S. Navy and maritime policy. It publishes the magazines,Proceedings, and Naval Historyalong with hundreds of books every year. USNI was the only publisher who had confidence in Tom Clancy and published his first book, The Hunt for Red October, which became an international best seller. The Institute is located on the grounds of the U.S. Naval Academy in Annapolis, Maryland.

 USNI Online Identity

USNI Online Identity

As great an institution as USNI is, the time comes when it is necessary to update its identity. USNI's online media products were expanding and becoming the new focus but the emblem and the overall identity was not up to the task. JEB Design was asked to work on this project since we have extensive experience in corporate identity but also a love of naval history and respect for naval traditions. Simply creating a "facebook-esk" logo for the online division was not acceptable. 

 USNI.com identity and tribute to Tom Clancy

USNI.com identity and tribute to Tom Clancy

The first task was to take the old emblem (shown below) and refine it. Once the emblem was approved, we built on this foundation to develop the online variations. We also refined the color palette and all the corporate stationery for the numerous divisions of USNI. 

 Previous USNI emblem

Previous USNI emblem

We created the U.S. Naval Institute Graphic Standards and Guides manual so the USNI creative staff would have the necessary instructions to consistently brand their print and online materials. If interested in seeing all aspects of the identity, you can download the Guide here. You'll see the new letterheads, envelopes, mailing labels, postcards, business cards, email signatures, gift stationery and the extensive emblem, logo and logotype treatments for print and online. 

US_Naval_Institute-Graphic_Standards_3-2013-1.jpg

Thank you for your interest in this great project. See more of JEB Design's work here.