Brand Consultant & Illustrator


Branding, Identity, Graphic Design and Illustration stories and information by Joe Barsin, Brand Consultant, JEB Design, Inc.

Redesign of Bay Journal's masthead

The Bay Journal turns 20 with this month's issue. JEB Design updated the monthly publication's masthead to better reflect their environmental mission to highlight issues that effect the health of the Chesapeake Bay. 

Here is The Bay Journal's previous masthead treatment. The background image was the same for many years:

Below are the concepts JEB Design presented to the Bay Journal's edititorial team:

Below is the masthead treatment that was approved. Every monthly issue is updated with a new image of the Chesapeake Bay area. Our goal was to keep the Bay Journal's masthead visually fresh from month to month.

See more examples of identity work at JEB Design.

Visit the Bay Journal's website to learn more: