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Branding, Identity, Graphic Design and Illustration stories and information by Joe Barsin, Brand Consultant, JEB Design, Inc.

Maryland Bay Plate illustrated by Joe Barsin

Our graphic design company, JEB Design, Inc. worked with The Chesapeake Bay Trust in creating their brand identity. Joe Barsin illustrated the Maryland Bay Plate. This unveiling of the new design, shown here, was in 2003.

 Joe and Eva Barsin at the Bay Plate unveiling.

Joe and Eva Barsin at the Bay Plate unveiling.

 Governor Harry Hughes of Maryland (left of plate) and the Chesapeake Bay Trust Board was on hand to unveil the new "Treasure the Chesapeake" plate.

Governor Harry Hughes of Maryland (left of plate) and the Chesapeake Bay Trust Board was on hand to unveil the new "Treasure the Chesapeake" plate.

The design and illustration of the Maryland "Treasure the Chesapeake" car license plate was a wonderful experience. I worked closely with the Chesapeake Bay Trust's Executive Director, David O'Neil. I presented six different concepts to the plate committee which are shown below. They immediately gravitated to the plate with both the heron and the crab. — Joe Barsin of Citizen Pride
 Initial sketches for the Maryland Bay license plate

Initial sketches for the Maryland Bay license plate

 Final illustration file used to produce the Maryland license plates

Final illustration file used to produce the Maryland license plates

Technical illustrator notes: Joe Barsin used Adobe illustrator’s gradient feature extensively in the license plate illustration. He created the detailing in the heron’s wing and the shading variations in the crab with the gradient tool. The license plate required four Pantone colors, so keeping the colors separate for trapping was crucial.

See more of Joe Barsin's illustration work at CitizenPride.com.
Contact JEB Design, Inc. here if interested in branding services much like what we created for the Chesapeake Bay Trust.

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